ANNUAL REPORT 2025 - EXECUTIVE SUMMARY
By people.
For people.
Stronger, larger, and ready for the future
In 2025, customers continued to trust Advania with some of their most critical digital operations. Despite a challenging market environment, we sustained growth, strengthened leadership across markets, and advanced priorities that position Advania for the next phase of expansion.
Hege Støre, CEO
2025 Key numbers
HIGHLIGHTS FROM 2025
A year of growth and maturity
Growth and financial performance
Revenue grew by 22%, reflecting both the impact of strategic acquisitions and continued organic growth.
This combination of scale and steady underlying performance demonstrates the strength of Advania’s business model, which balances expansion with operational stability. The successful integration of newly acquired companies brought valuable talent, leadership, and customer relationships into the group, further enhancing Advania’s capabilities and culture.
Strategic direction and growth priorities
Looking ahead, Advania’s strategy is anchored around three key growth areas that reflect both market demand and company strengths:
Artificial Intelligence – Building trusted, sovereign AI infrastructure and solutions that help customers unlock value safely and responsibly.
Cyber Resilience – Supporting customers in a world where the question is not if incidents happen but when, combining proactive defense with preparedness and recovery.
Total Lifecycle Management – Helping organisations plan, finance, manage, and renew IT responsibly, ensuring efficiency, control, and sustainability.
Measurable Climate Commitments
Three entities within Advania have validated Science Based Targets, demonstrating our commitment to measurable climate action.
Continued alignment with the UN Global Compact’s ten principles supports this direction.
Market environment and emerging trends
Across all markets, organisations are becoming more selective in their technology investments. Decision-making cycles have lengthened, but focus has sharpened as customers seek long-term value, operational efficiency, and trusted partnerships. Demand for managed services, cybersecurity, and AI solutions continues to rise, while interest in circular IT and sustainable lifecycle management is accelerating. Advania’s customer-first approach and broad portfolio positions the company well to capture these opportunities.
Operational maturity and organizational strength
Beyond financial performance, 2025 was a year of consolidation and maturity. Group-wide structures in communication, people and culture, compliance and legal operations were strengthened, and alignment across markets deepened. Group-wide frameworks for artificial intelligence and cyber resilience were also reinforced, strengthening governance and the delivery of trusted, secure solutions to customers.
This development ensures that Advania can scale without losing its closeness to customers or its people- centred culture. The repricing of loans, compl eted during the year, further demonstrated financial strength and credibility, attracting strong interest from banks and improving financing conditions.
Outlook
Advania enters the next phase with a stronger foundation, sharper strategic focus, and deeper organisational cohesion. The company will continue to invest in leadership, innovation, and customer success, supported by a culture of collaboration and accountability. With experienced teams, a solid financial position, and clear strategic direction, Advania is positioned to build on its success and drive sustainable growth in the years ahead.
Henrik Schiebler, CFO
Staying in control when markets change
2025 was a year of disciplined execution. Financing conditions tightened, and expectations remained high. Against that backdrop, Advania returned to growth, delivering SEK 18.4 billion in revenue and 22% growth. Performance improved across several markets, margins finished above budget, and cash generation exceeded expectations.
Financial statements
Access the company’s financial statements in PDF format, providing a direct route to the key figures.
STRATEGIC AMBITION & GROWTH
Built to scale
by staying close
Advania’s growth platform combines a strong Nordic foundation with proven scalability and focused strategic direction. Through a balance of organic expansion, strategic acquisitions, and deep customer relationships, the company continues to strengthen its position across Northern Europe while preparing for sustainable, long-term growth.
With a strong foundation in the Nordics and growing presence across Europe, Advania is positioned for long-term expansion. The growth strategy is built on trust, proximity, and technical excellence. Each market is led by local management empowered to make decisions close to the customer, while supported by shared resources and group-wide capabilities. This balance between independence and alignment is one of Advania’s greatest competitive strengths.
Advania’s strategy for the coming years focuses on three complementary growth drivers. (see below)
Advania’s business model is based on making technology work for people. The company delivers sustained value by integrating strong client proximity with technical excellence.
Over the past decade, Advania has evolved from a Nordic IT service provider into a full-service technology partner.
Strategic growth drivers
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AI Offerings and policy
2025 was an inflection point in Advania’s AI agenda. After several years of progress in data, automation, and machine learning, we took decisive steps to strengthen our position in a rapidly evolving market.
As global attention on artificial intelligence intensified, Advania focused on clarity, scale, and differentiation. We made strategic acquisitions, expanded our expertise, and launched sovereign AI clouds across all our markets.
These milestones established Advania as one of Europe’s most trusted and indepen-dent AI partners. Our goal is not to follow trends but to shape how organisations build, manage, and benefit from artificial intelligence that works in the real world.
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Cyber resilience
In 2025, Advania defined cyber resilience as one of its key growth drivers. With rising demand across every industry, Advania is scaling from its leading position in Europe to help customers stay prepared, recover fast, and protect trust.
Every organisation relies on technology, data, and connectivity to operate, and every one of them is exposed to threats that can disrupt or destroy that trust. Across Europe, the number and sophistication of attacks continue to rise. Ransomware, phishing, data leaks, and infil-tration attempts target organisations of every size, every day. While many invest heavily in cybersecurity, true protection lies in resilience, the ability to withstand, respond, and recover when systems are tested
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Lifecycle management
Total Lifecycle Management reflects a smarter, more responsible way to manage technology. Advania helps organisations plan, finance, operate, and renew IT equipment in ways that reduce cost, risk, and environmental impact. By treating technology as a lifecycle rather than a one-time purchase, customers achieve lasting value and continuity.
Most organisations think in terms of a computer’s lifespan – how long it lasts. At Advania, we think in terms of its lifecycle, how much value it can deliver from day one to its next life. That is the essence of Total Lifecycle Management.
A global network of talent
In addition to its seven home markets, Advania employs teams in several other countries that serve as specialized talent hubs. These locations include Spain, Poland, Germany, Serbia, South Africa, Sri Lanka, and the United States. They do not operate as traditional markets but form an integral part of Advania’s delivery model.
All employees are part of the same organizational culture and governance structure as those in the home markets. This approach has made Advania a sought-after employer in these regions, allowing the company to attract some of the best professionals in each location.
Our markets
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Sweden
2025 was a year of growth, integration, and recognition for Advania Sweden as the company strengthened its position as a trusted technology and sustainability leader. Despite a shifting market environment and cautious customer spending, Advania delivered solid results, expanded its customer base, and reinforced its role as a key driver within Advania.
CEO
Tomas WanseliusEmployees (FTE)
1,646Revenue
7,241 MSEK -
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United Kingdom & Ireland
2025 was a year of transition and organisational development for Advania in the United Kingdom. As the organisation moved beyond a period of rapid expansion, the focus shifted from consolidation to strengthening execution, accountability, and organisational alignment. The year also led to adjustments in structures and ways of working to better realise the UK business’s potential.
CEO (Interim)
Hege StøreEmployees (FTE)
1,430Revenue
5,838 MSEK -
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Norway
2025 marked the first full year under the leadership of CEO Siv Hjellegjerde Martinsen. Building on a strong foundation, Advania Norway continued its positive journey with sharper strategic focus, stronger execution, and a culture rooted in collaboration and engagement.
CEO
Siv Hjellegjerde MartinsenEmployees (FTE)
791Revenue
2,725 MSEK -
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Iceland
High inflation and interest rates continued to shape Iceland’s economy in 2025, creating an environment where many organizations remained cautious about new investments in technology. Against this backdrop, Advania Iceland delivered solid performance and strengthened its role as the country’s leading IT services provider.
CEO
Hildur Einarsdóttir,Employees (FTE)
556Revenue
1,395 MSEK -
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Finland
2025 was a year of transition and renewal for Advania Finland, marked by decisive actions to strengthen competitiveness, improve profitability, and prepare for long-term growth. Under the leadership of new CEO Janne Ahonen, the company launched a strategic change program aimed at streamlining operations, clarifying structure, and sharpening focus on customer value.
CEO
Janne AhonenEmployees (FTE)
328Revenue
961 MSEK -
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Denmark
Advania Denmark made strong progress in 2025, completing the alignment of its operations and bringing greater cohesion and maturity to the business. Earlier mergers had already created the structural base, but this year’s work strengthened unity across teams and clarified commercial direction. With an experienced leadership team in place and focused priorities ahead, the company ended the year on firm ground, ready to scale and pursue new opportunities in the Danish market.
CEO
Siggi ThorsteinssonEmployees(FTE)
58Revenue
329 MSEK
Sustainability key figures
Advania advances climate action by reducing emissions and integrating circular lifecycle solutions into how technology is delivered and operated. Digital infrastructure and services can accelerate a sustainable future, and Advania position customers to achieve their Net-Zero ambitions while managing environmental risks and opportunities. Through projects such as our Dreamhouse refurbish centre, designed to maximise reuse and minimise e-waste, we build circularity directly into how technology is delivered.
3
Countries with validated SBTis*
4.21
Employee engagement
95%
of major direct suppliers assessed
158 026
Circulated hardware units sold
10%
Circulated hardware sales**
0
Security breaches
99%
Share of renewable electricity in data centres
38%
Women in country executive teams
15
Deep dive dialogues with our major direct suppliers***
*Science based targets according to SBTi
**As a share of total hardware sales
*** Covers 71% of our suppliers
ANNUAL REPORT 2025