CEO LETTER
Stronger, larger, and ready for the future
In 2025, customers continued to trust Advania with some of their most critical digital operations. Despite a challenging market environment, we sustained growth, strengthened leadership across markets, and advanced priorities that position Advania for the next phase of expansion.
Advania entered 2025 with strength, focus, and momentum.
The company has expanded rapidly in scale and capability, with the past year continuing that trajectory. Since 2021, when the current ownership structure was established, Advania has nearly tripled in size. We have made bold decisions that accelerated organic growth, strengthened our market position, and expanded our reach through strategic acquisitions.
The progress has taken place in an uncertain macro environment. Recent years have tested every business with supply chain disruptions, inflation, energy crises, and geopolitical conflicts. Through all of this, Advania has continued to perform and grow. Our resilience comes from a strong foundation, capable people, and a model built around local customer proximity combined with shared capabilities across the group.
Customer trust remains our strongest asset. Across our markets, customer satisfaction continues to outperform industry benchmarks, reflecting long-term partnerships with our clients. This trust is further strengthened through our strategic technology partners, whose platforms and innovations enable us to deliver reliable, secure, and future-ready solutions.
Since Advania was formed in its current structure in 2009, when three Nordic IT companies became one, our revenue has grown forty-fold. The first years focused on building a unified company. The next on expanding across the Nordics. In 2021 we entered the United Kingdom, and in less than four years we have grown to six billion SEK in revenue, becoming the tenth largest IT services provider in that market. During 2025 we continued refining our operating model and strengthening leadership structures to support the next phase of scalable growth.
Our ambition is to double in size over the next five years. Advania is no longer only a reliable IT services partner. We are an engine of innovation, supporting customers across Europe as they modernize, secure, and transform their digital operations.
2025 brought significant progress. We grew organically and completed five acquisitions that strengthen our future position. We repriced our loans with positive financial impact, made key leadership appointments, and continued to strengthen collaboration across markets. We also enhanced our group support functions with new expertise and leadership capacity.
While revenue growth remained strong, we also maintained focus on margin development, ensuring that scale translates into profitability.
Three strategic growth drivers
The year marked a turning point in how technology shapes our customers’ priorities. Artificial intelligence has transformed expectations and created both opportunities and risks. Advania acted early, positioning data and AI as core growth drivers and strengthening capabilities through the acquisitions of The AI Framework and Gompute. We announced sovereign AI clouds across all markets, building one of Europe’s most trusted environments for applied AI. While the underlying technology is not entirely new, the way Advania delivers sovereign, locally governed AI infrastructure to mid-market customers represents genuine innovation in the European market.
Cyber resilience has never been more important. Digital threats continue to increase in both scale and complexity. Our latest research among mid-market IT leaders shows that many organisations are refocusing internally even as threats escalate, underscoring the need for a more proactive posture. Our approach extends beyond prevention to readiness and recovery. AI is increasingly part of this effort, helping organisations detect threats faster, recover sooner, and safeguard what matters most.
A third key growth driver is Total Lifecycle Management, our approach to helping clients plan, finance, manage, and renew IT assets in smarter and more sustainable ways. By extending the life of technology, reducing waste, and improving cost control, we help customers reach both their business and environmental goals simultaneously.
Performance across markets
Across our markets, 2025 brought solid performance and continued development:
Sweden completed four acquisitions during the year, strengthening its portfolio and confirming its leading role in both AI and sustainability. Advania Sweden reached Platinum level in EcoVadis’ global sustainability assessment and updated its Science Based Targets through the SBTi, reinforcing its commitment to measurable climate action.
The United Kingdom grew to 5.8 billion SEK in revenue, establishing Advania as the tenth largest IT services provider in the market. During the year the organisation strengthened leadership structures and refined its operating model to support future scalable growth.
Norway delivered strong performance, securing major contracts including the Norwegian Police and successfully integrating one of its largest customer transitions to date. Norway achieved validation of its climate targets through the Science Based Targets initiative and reached EcoVadis Gold level certification.
Iceland maintained its position as the country’s leading IT services provider, with demand for digital infrastructure, cloud, and cybersecurity services. Our cybersecurity services are now led by the former head of CERT-IS, the country’s National Cyber Defense and Coordination Hub.
Finland achieved strong growth in its device business and won new customers across both managed services and value-added resell.
Denmark completed its platform restructuring and is now well positioned for further growth.
Culture, people, and sustainability
Our success is built on culture and people. Employee engagement reached 4.21 out of 5.0 in our annual survey, exceeding our target and reflecting a motivated, unified organisation. This is no coincidence
At Advania, culture comes first, people come first, and we never compromise on that principle. The Advania Way serves as both our operational philosophy and our growth engine, connecting our values with daily execution.
Sustainability remains embedded in how we operate. Three of our entities now have validated Science Based Targets, demonstrating our commitment to measurable climate action. Our continued alignment with the UN Global Compact’s ten principles reinforces these priorities
Looking ahead
Advania’s reputation continues to grow internationally. We are now the largest privately held IT company in Europe. Our leaders are increasingly visible on the global stage, contributing to industry discussions and investor forums. At a local level, we are invited to advise on national technology and AI initiatives and to support the development of public policy.
As we look ahead, our focus remains clear: deepening customer relationships, expanding our European presence, and leading in data and AI, cyber resilience, and lifecycle management. We will continue to grow responsibly, guided by our Nordic values and our belief that technology should serve people.
Technology will keep evolving. What will remain constant is our commitment to people, customers, and long-term partnerships.